Founded by Ella Nguyen, ISU grad of 2017, Bluetail began in 2026 with the vision of bringing high quality, sustainable fashion to the Ames community at an affordable price.

We strive to find pieces that complement the modern lifestyle, spanning women's clothing, jewelry, and accessories.

We aim to bring respect, fairness, and a little inspiration to every customer who walks through our door. We hope you leave with a smile on your face and some flair to add to your wardrobe.